In retail, the difference between a good quarter and a bad one is a few percentage points of sell-through. Data is what tells you which percentage points to chase.
Recurring patterns across engagements. Each is solvable. None is solved by a slide deck alone.
Engagement details below. Specific clients, financials and architecture diagrams shared under NDA.
Developed marketing analytics reports for campaigns. Defined campaign KPIs and analyzed performance. Built pricing dashboards using data from price comparison websites. Conducted web scraping for campaign data from Amazon, MediaMarkt and Otto. Integrated third-party pricing data using Python.
Integrated customer data inputs into the existing BI system. Built and automated custom data integration pipelines. Developed data marts for the DACH Sales Department. Migrated legacy reports.
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